Posted on January 01 2019
Looking back, it’s been an incredible first year of Pretty Athletic. Inspired by founder Leyla’s frustrations over the (un)availability of effective post-workout skincare for women, Pretty Athletic launched in January 2018 with a capsule collection of products designed to preserve the wonderful post-workout glow we get from exercise.
February kicked off with our launch party at Studio 1 in Islington. following a girl-power packed full body workout from Chiara @ 4Fitnesssake, we introduced a lovely group of fitness professionals and influencers to our range. This was followed by a fantastic pop-up at Ministry does Fitness and members were able to trial our products for the rest of the month.
Spring was an exciting time for Team Pretty Athletic! In March our founder Leyla welcomed her second baby and we got to work preparing for a festival-packed May. Starting with Be:Fit, we met so many members of our community and other amazing change-making brands in the wellness space. The following weekend we hit Balance Festival in Shoreditch and we had an incredible time discussing our products and our ethos with so many of you.
July began with a bang as we launched in 135 Waitrose stores across the country, which provided the perfect opportunity to extend our community beyond London. We established a network of amazing fitness professionals throughout the UK and announced our incredible Brand Ambassador Athletes.
It was back to business in September with a series of events in partnership with some of our favourite brands and fitness studios. Workout Glows were gifted to everyone who attended Sweaty Betty Live, a celebration of Sweaty Betty’s 20th Birthday that showcased the best of London’s Wellness Scene. We closed the month with a pop-up at exciting new studio 360 Athletic alongside new activewear brand Skimmed Milk.
October was action packed: we visited several Barrecore studios across London and held a pop-up at the opening of Paola’s Body Barre’s new Guildford location. We finished the month at the inaugural London Indie Beauty Expo, where we met so many amazing independent brands and inspirational women entrepreneurs making a difference in the Beauty Industry. That same night our Workout Glow won Gold at the Pure Beauty Awards for Best New Natural Face Product!
Our year of events ended in November at Stylist Live 2018, our biggest and best pop-up yet. We were delighted to introduce so many new people to the brand and to speak to so many of our community — a huge thank you to everyone we got to chat to that weekend!
In December, we ended our first year on a high by introducing a new group of Ambassadors to our community. These are real-life brand advocates who demonstrate a true passion for the brand and our products and it has been a delight to welcome our new members on-board.
Here at Team Pretty Athletic we are overjoyed at the year we’ve had and we cannot wait to share with you what we have planned for 2019. Think new products, exciting events and amazing partnerships. Thank you so much for being part of our journey and we hope you enjoy what the new year holds!