collected, used, and shared when you visit or make a purchase from
http://www.prettyathletic.com or http://www.prettyathletic.co.uk (the
PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information
about your device, including information about your web browser, IP
address, time zone, and some of the cookies that are installed on your
device. Additionally, as you browse the Site, we collect information
about the individual web pages or products that you view, what websites
or search terms referred you to the Site, and information about how you
interact with the Site. We refer to this automatically-collected
information as “Device Information.”
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or
computer and often include an anonymous unique identifier. For more
information about cookies, and how to disable cookies, visit
- “Log files” track actions occurring on the Site, and collect
data including your IP address, browser type, Internet service provider,
referring/exit pages, and date/time stamps.
- “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
Additionally when you make a purchase or attempt to make a purchase
through the Site, we collect certain information from you, including
your name, billing address, shipping address, payment information
(including credit card numbers), email address, and phone number. We
refer to this information as “Order Information.”
are talking both about Device Information and Order Information.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfill any
orders placed through the Site (including processing your payment
information, arranging for shipping, and providing you with invoices
and/or order confirmations). Additionally, we use this Order
Communicate with you;
Screen our orders for potential risk or fraud; and
When in line with the preferences you have shared with us, provide
you with information or advertising relating to our products or
We use the Device Information that we collect to help us screen for
potential risk and fraud (in particular, your IP address), and more
generally to improve and optimize our Site (for example, by generating
analytics about how our customers browse and interact with the Site, and
to assess the success of our marketing and advertising campaigns).
We use the Device Information for online behavioural advertising
(also known as interest-based advertising) which is a way of adding
advertisements to the websites you visit and making them more relevant
to you and your interests based on your previous web browsing activity.
This is known as ‘retargeting’.
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use
your Personal Information, as described above. For example, we use
Shopify to power our online store--you can read more about how Shopify
uses your Personal Information here:
We also use Google Analytics to help us understand how our customers
use the Site--you can read more about how Google uses your Personal
Information here: https://www.google.com/intl/en/policies/privacy/.
You can also opt-out of Google Analytics here:
Finally, we may also share your Personal Information to comply with
applicable laws and regulations, to respond to a subpoena, search
warrant or other lawful request for information we receive, or to
otherwise protect our rights.
As described above, we use your Personal Information to provide you
with targeted advertisements or marketing communications we believe may
be of interest to you. For more information about how targeted
advertising works, you can visit the Network Advertising Initiative’s
(“NAI”) educational page at
You can opt out of targeted advertising by:
FACEBOOK - https://www.facebook.com/settings/?tab=ads
GOOGLE - https://www.google.com/settings/ads/anonymous
BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt out of some of these services by visiting
the Digital Advertising Alliance’s opt-out portal at:
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use
practices when we see a Do Not Track signal from your browser.
If you are a European resident, you have the right to access personal
information we hold about you and to ask that your personal information
be corrected, updated, or deleted. If you would like to exercise this
right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are
processing your information in order to fulfill contracts we might have
with you (for example if you make an order through the Site), or
otherwise to pursue our legitimate business interests listed above.
Additionally, please note that your information will be transferred
outside of Europe, including to Canada and the United States.
When you place an order through the Site, we will maintain your Order
Information for our records unless and until you ask us to delete this
The Site is not intended for individuals under the age of 18.
reflect, for example, changes to our practices or for other operational,
legal or regulatory reasons.
For more information about our privacy practices, if you have
questions, or if you would like to make a complaint, please contact us
by e-mail at firstname.lastname@example.org or by mail using the details
provided below: International House, 64 Nile Street, London, N1 7SR